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PRIVACY POLICY

Effective Date: 01/10/24

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At AthletaBlend, we are committed to safeguarding your privacy and ensuring that your personal data is handled securely and responsibly. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, engage with our services, or purchase products from us.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

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1. Information We Collect

 

We may collect and process the following types of personal information:

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1.1 Personal Information

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  • Identity Data: First name, last name, username, or similar identifiers.

  • Contact Data: Email address, telephone number, and postal address.

  • Payment Data: Credit card details, bank account information (only stored by third-party payment processors).

  • Account Data: Passwords, preferences, fitness goals, and any additional information provided when creating an account.

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1.2 Technical Data

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  • Device Information: IP address, browser type, operating system, and time zone settings.

  • Usage Data: Information about how you interact with our website, including pages viewed, duration of visits, and navigation paths.

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1.3 Health & Fitness Data

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  • If you choose to provide it, we may collect details about your fitness goals, physical activity, dietary preferences, or other fitness-related data to personalize our services. This data is processed with your explicit consent.

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2. How We Use Your Information

 

We collect and process your personal data for the following purposes:

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2.1 Service Delivery

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  • To provide the products and services you request, such as personalized coaching, downloadable fitness programs, and customer support.

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2.2 Account Management

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  • To create, manage, and update your account, process payments, and verify your identity.

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2.3 Personalization

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  • To tailor fitness programs, coaching advice, and website content to your individual preferences and fitness goals.

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2.4 Communication

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  • To send you notifications about updates to our services, marketing promotions, newsletters, and other relevant information. You can opt-out of marketing communications at any time by following the unsubscribe instructions included in each email.

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2.5 Analytics and Improvement

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  • To analyze how users interact with our website to improve functionality, optimize services, and enhance user experience.

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3. Legal Basis for Processing

 

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases to process your personal information:

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3.1 Consent

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  • When you provide information to us voluntarily, such as fitness goals or health data, we process this information based on your explicit consent.

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3.2 Contractual Obligations

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  • We process your data when it is necessary to fulfill a contract with you (e.g., providing fitness programs or personalised coaching).

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3.3 Legitimate Interests

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  • We may process your data to pursue our legitimate interests, such as improving our services and communicating with you, provided that these interests do not override your rights and freedoms.

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3.4 Legal Compliance

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  • We may process your data when we are required to comply with a legal obligation, such as retaining transaction records for tax purposes.

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4. How We Share Your Information

 

AthletaBlend does not sell or share your personal information for marketing purposes. However, we may share your data with:

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4.1 Service Providers

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  • Third-party service providers who assist with payment processing, website hosting, customer support, and email communications. These providers only access your data as necessary to perform their services.

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4.2 Legal Compliance

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  • We may disclose your information if required to comply with legal obligations, enforce our Terms & Conditions, or protect our rights, property, or the safety of our users.

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5. Data Security

 

AthletaBlend takes the security of your personal information seriously. We implement a variety of technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction.

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5.1 Security Measures

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  • Use of encryption (SSL) to secure financial transactions.

  • Regular audits of our systems and data security practices.

  • Limited access to personal information, with access granted only to employees and contractors who need it for legitimate business purposes.

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5.2 No Absolute Security

 

While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data.

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6. Data Retention

 

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal or reporting obligations.

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6.1 Retention Period

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  • Account Information: Retained for the duration of your account’s activity and for a reasonable period after account closure for legal, accounting, or reporting purposes.

  • Transaction Data: Retained for at least seven years to comply with tax and accounting regulations.

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6.2 Data Deletion

 

Upon your request, we will delete your personal data, unless we are legally required to retain it or it is necessary for legitimate business purposes. You may request deletion by contacting us at athletablend@gmail.com

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7. Your Rights (GDPR Specific)

 

Under the GDPR and other relevant data protection laws, you have the following rights concerning your personal data:

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7.1 Right to Access

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  • You have the right to request access to your personal data and obtain a copy of the data we hold about you.

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7.2 Right to Rectification

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  • You can request corrections to any inaccurate or incomplete personal data we hold about you.

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7.3 Right to Erasure (Right to be Forgotten)

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  • You can request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected or if you withdraw your consent.

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7.4 Right to Restrict Processing

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  • You may request that we limit the processing of your data in certain circumstances, such as when the accuracy of the data is contested.

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7.5 Right to Data Portability

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  • You have the right to request a copy of your data in a structured, machine-readable format and transfer it to another service provider.

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7.6 Right to Object

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  • You can object to the processing of your personal data if the processing is based on our legitimate interests or involves direct marketing.

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7.7 Withdrawal of Consent

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  • Where data is processed based on your consent, you have the right to withdraw consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.

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To exercise any of these rights, contact us at athletablend@gmail.com

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8. International Data Transfers

 

AthletaBlend is based in the United Kingdom, but our services are accessible globally. Some of our third-party service providers may be located outside the European Economic Area (EEA), meaning your data could be transferred to countries that do not have the same data protection laws as the UK or the EEA.

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8.1 Data Protection Measures

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  • When we transfer personal data internationally, we ensure that appropriate safeguards are in place, such as contractual agreements or compliance with the EU-U.S. Privacy Shield framework, where applicable.

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9. Cookies and Tracking Technologies

 

AthletaBlend uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and tailor content.

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9.1 What Are Cookies?

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  • Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, keep you logged in, and improve website performance.

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9.2 Types of Cookies We Use

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  • Essential Cookies: Necessary for the website’s functionality (e.g., logging into your account).

  • Performance Cookies: Used for analytics purposes to understand how users interact with the website and improve user experience.

  • Marketing Cookies: Used to track visitors across websites to display relevant ads and promotions.

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9.3 Managing Cookies

 

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the website’s functionality.

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10. Children’s Privacy

 

AthletaBlend’s services are not intended for individuals under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe we have collected information from a child without parental consent, please contact us, and we will take steps to delete the information.

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11. Changes to this Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and the “Effective Date” will be updated. You are encouraged to review this policy periodically.

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12. Contact Information

 

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:

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